Mark Usage Examples

In order to maintain a strong visual identity system, it’s important to understand both proper and improper mark usage. The following examples provide explanations on how to use our mark effectively as well as what to avoid.

Mark Usage Examples //

On Photos and Images

As described on the Color and the Mark page, we can use our mark on both light (positive mark with blue logotype) and dark photographs (reverse-use mark with white logotype). When using our mark on images, be mindful to avoid strong patterns, textures, or shapes that may affect legibility. The principles demonstrated here apply to our college, campus, and administrative/academic unit marks. 

NOTE: View the full standards on using our mark on light and dark backgrounds on the Color and the Mark page.

Two-color mark, on light background
Two-color reverse mark on dark background
Two-color mark on light background

In this example, the head of the student is within the minimum clear space but still works. Any closer would feel cramped.

Two-color reverse mark on dark background

The image of the beakers is subtle and dark enough for the reverse mark to work.

Mark Usage Examples //

Websites

psu.edu

Bellisario

Eberly

Mark Usage Examples //

Merchandise

Trademark designations are required for items that bear the University’s mark that are for commercial use. Please contact: licensing@psu.edu for questions related to Penn State merchandise or visit their website at licensing.psu.edu 

This mug demonstrates how the vertical mark 2 can be used. The focus on the large graphic image of the shield works well while keeping our name visible.

The use of our shield allows for a sophisticated pin. While the use of the shield alone is rarely permitted, this use is fully appropriate.

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Social Media

These examples demonstrate the use of our avatars across social media sites. All our colleges, campuses, and administrative/academic units use this avatar to build and unify our presence. 

Our avatar used by the official Penn State Facebook account.

Our avatar used by the Penn State Alumni Association on Twitter

If the shield in your social media avatar space appears to have the corners clipped, download a new avatar from our Master Downloads. Avatar sizes have been adjusted according to various platform updates to ensure they will completely fit inside the image area.

Mark Usage Examples //

Mark Misuse

The incorrect mark use here is representative of the ways in which marks are often misused. The incorrect use of a mark tends to give license to, and spawn, other misuses. 

Never redraw or try to recreate our mark, including our shield or logotype. Any modification of our mark diminishes its impact and weakens our legal protection. Only authorized artwork may be used. 

Do not change the size relationship or position of the mark or logotype

Do not change the color of the mark or logotype

Do not reset the name in another font or color or add a word space

Do not use the logotype without the shield.

Do not distort or add special effects to the mark

Do not change the position or orientation of the mark

Do not use the reverse artwork on a light background

Do not place the logo on a distracting pattern or images

Do not use the positive artwork on a dark background

Do not remove the white shape behind the shield

Do not use any previous marks

Mark misuse: On images 

The incorrect mark use on this page is representative of the ways in which marks are often misused. The incorrect use of a mark tends to give license to, and spawn, other misuses. 

One challenge is to avoid strong patterns or textures that impinge on legibility. The other consideration is avoiding objects or strong shapes within the image. 

In the lower set of images we show how shapes with different degrees of transparency can be used to create a less disruptive field to place the mark. 

Do not let objects impinge on clear space

Do not let mark appear to affect the image

Do not place mark on contrasting values

Do not place mark on contrasting values

Do not place mark on contrasting texture

Mark misuse: Avatar 

The incorrect avatar use on this page is representative of the ways in which marks are often misused. The incorrect use of a mark tends to give license to, and spawn, other misuses. 

Never redraw or try to recreate our avatar. Any modification of our shield diminishes its impact and weakens our legal protection. Only authorized artwork may be used. 

Do not change the size of the avatar

Do not crop the avatar

Do not reposition the avatar

Do not distort or add special effects

Do not add any names to the avatar

Do not use the reverse shield

Do not use photographs as the avatar

Do not use any previous avatars

Do not use names as the avatar

Do not alter the colors

Mark misuse: Entities 

The incorrect mark use on this page is representative of the ways in which marks are often misused. The incorrect use of a mark tends to give license to, and spawn, other misuses. 

Never redraw or try to recreate our entity mark, including our shield, logotype, and entity name. Any modification of our mark diminishes its impact and weakens our legal protection. Only authorized artwork may be used. 

Do not change the size relationship or position of the entity name

Do not change the color of the entity name

Do not change capitalization, letter spacing, color, or typeface of entity name

Do not use the reverse-use artwork on a light background

Do not place the mark on a distracting pattern or image

Do not use the positive use artwork on a dark background

Do not remove the white shape behind the shield

Do not change the position or orientation of the shield

Do not use abbreviations in an entity mark

Do not distort or add special effects

Do not remove the logotype

Do not remove the shield

Do not use a tier 3 name to replace a tier 2 name in a entity mark

Do not use a tier 4 name to replace a tier 2 name in a entity mark

Do not use a tier 3 name with an entity mark

Do not create entity logos to replace the shield

Do not rearrange the hierarchy of our names or create other logos

Do not create or add entity logos to our mark

Do not co-brand or use more than one together or separately on a page

Do not use entity marks similar to the those below.

Tier 3: Schools, departments

Tier 3a: Schools, departments

Tier 4: Areas of expertise, programs

Tier 4a: Areas of expertise, programs

happy graduates at commencement