Graphic Patterns

Graphic patterns act as a secondary layering technique to add texture and depth, and they should always be used subtly even on bold designs.

Points/Expanded Points design - white dotes producing line on a light blue background
1 Graphic Patterns //

Points/Expanded Points

Points now include two styles: original Points and Expanded Points. These elements are flexible, simple patterns derived from the dotted lines of the Community Shield. Points can add depth and interest when layered with our other brand elements. Because of the suggested subtle application of this element, the Points pattern works well for casual designs.

H33 pattern - repeated grey and dark grey herringbone pattern design with a 33 degree angle
2 Graphic Patterns //


H33 is a herringbone pattern inspired by the 33-degree angle in the lower portion of the Penn State shield. The H33 pattern evokes a collegiate tone, and the fiber-like quality symbolizes our community of Penn Staters woven together. H33 works well in formal designs, and the pattern is flexible enough to be used as a background texture or as an accent on marketing materials.

Lines patterns - horizontal grey lines to over a navy background color
3 Graphic Patterns //


Based on the connecting lines found in the Community Shield, the Lines pattern can add energy and visual interest to a design. Like Points, Lines play well with our other brand elements and can be layered to add depth. The straight lines of this pattern work well for formal designs.

Positive Grid - White plus signs line vertically and horizontally over a dark slate background color
4 Graphic Patterns //

Positive Grid

As the name indicates, the Positive Grid is a graphic pattern that reflects the optimism and active nature of our voice and tone. This element’s grid provides alignment opportunities for text and images and may complement designs with a technical or scientific aesthetic.

Three examples of the S curve
5 Graphic Patterns //

'S' Curve/'S' Flow

If you look closely at the Lion Shrine at University Park, you may notice an ‘S-shaped’ mark in its right ear. The ear had been cracked and expertly re-attached decades ago, and we pull inspiration from this story for these patterns as they represent the University’s strength and resilience to overcome obstacles.

The ‘S’ Flow is a variation on the ‘S’ Curve pattern, with variety in the thickness as well as transparency of the lines. These soft, curving patterns can be used for a variety of audiences.

Creative References //
Old Main with Heinz Flow pattern overlaid
Points design example - navy dots over blue background behind white, bold text and light blue bar with navy blue text
Lines pattern example - photo of instructor seemingly touching a ripple with thin grey lines running horizontally thought-out the image
Lines pattern example - yellow bar with diagonal lines representing a timeline bar with infographics and text
Points design example - light blue dots over blue background with graphic of a white outline water bottle with the Penn State mark in the middle and some static numbers on the right