Brand Architecture
Brand architecture is a powerful tool that allows us to connect the many entities within our University in a clear, logical manner. We achieve this by creating a system for entities that use our mark, as shown here. These entity marks include our campuses, colleges, administrative/academic units, institutes, departments, and areas of expertise.
Tier 1
This is our primary University mark. This tier 1 mark is the overarching entity to which all other entities are connected.
Tier 2
Tier 2 marks include entities such as all campuses, all colleges, and approved administrative/academic units.
Tiers 3 and 4
Tier 3 and 4 marks include entities within our campuses, colleges, and approved administrative/academic units such as schools, departments, institutes, centers, programs and laboratories.
NOTE: The official Penn State Brand Architecture guidelines are available for download and provide thoroughly detailed information about all three Tier 3 and 4 layout options. Please contact the Visual Identity Office within the Office of Strategic Communications with any questions, needs, or requests concerning institutional marks or other designs and word marks by emailing pennstatebrand@psu.edu.
Stacked, Vertical, and Horizontal Alignment
Our university marks are now offered in three layout options: stacked, vertical, and horizontal. These layouts now incorporate horizontal or vertical lines and each have new, specific point size options for the Tier 3 and 4 text. All of these updates are intended to enable flexibility for the many diverse entities across our University and are intended to result in more compact and appealing Tier 3 and 4 marks. It is acceptable for a Tier 3 or 4 mark to be created or connected to a Tier 1 or 2 mark, depending on the appropriateness of the association to the parent entity or the University as a whole.
STACKED ALIGNMENT (example)
VERTICAL ALIGNMENT (example)
HORIZONTAL ALIGNMENT (example)
