Messaging
Design Toolkit
Visual Identity Standards
- University Mark and Shield
- Mark Sizing and Placement
- Color and the Mark
- Brand Architecture
- Mark Usage Examples
- Other University Symbols
In addition to the messaging and design resources available, the tools here were created to help enhance and supplement the Penn State brand. Our editorial standards ensure consistent phrasing and style in our written communications, the grab-and-go section provides convenient ready-to-use tools and assets, and instructions on official University stationery take the guesswork out of Penn State letterhead. A master downloads page is also available for quick and easy access of all brand resources.