Grab-and-Go
Grab-and-go resources are an easy way to incorporate brand creative and messaging into your communications. These tools are ready-to-use throughout your projects and channels without the need for custom design or video work.
Wallpapers
The brand wallpapers offer a unique creative opportunity for our lock-ups, elements, and other designs on a canvas that is otherwise free of titles and messaging. Wallpapers are designed to be used as backgrounds and screensavers on personal and University-owned computers, mobile devices, and other digital displays.
Virtual Backgrounds
Virtual backgrounds are available to students, faculty, and staff to help bring the Penn State spirit to virtual meetings and classes. These designs feature our brand tagline, the Nittany Lion mascot and shrine, as well as iconic Penn State imagery from each campus location.
Please do not alter the backgrounds in any way. Please visit the Zoom Help Center for usage instructions. To ensure backgrounds display properly, uncheck the “mirror my video” option in your Zoom virtual background settings.
Creative Brief
The creative brief is a resource designed to help communicators, creatives, project managers, and project requestors identify and agree on the most important aspects of a creative need. The brief is intended to act as a collaborative framework from project initiation to execution—a “source of truth” to help focus goals and strategies while minimizing miscommunication.
Sizzle Reel
Think of this 90-second video as Penn State’s elevator pitch—a high-energy overview of who we are and what makes us special. It is designed to convey our size and breadth, our excellence, our impact, and our remarkable community. You can use it on its own or it can be wrapped with your specific messaging via social media, talking points, etc. The video is evergreen and available for you to use with both internal and external audiences for such purposes as orientations, campus visits, conferences, etc.
