Grab-and-go resources are an easy way to incorporate brand creative and messaging into your communications. These tools are ready-to-use throughout your projects and channels without the need for custom design or video work.
Our Wallpapers are the first brand element to feature the graphic lock-up of our tagline and the Nittany Lion Shield. The “We are Penn State” graphic lock-up is placed on top of a variety of Pennsylvania Palette colors, and several Wallpapers also layer on a subtle application of our geometrics or the Community Shield. Wallpapers can be used as backgrounds and screensavers on personal and University-owned computers, mobile devices, and digital displays.
Virtual backgrounds are available to students, faculty, and staff to help bring some Penn State spirit to Zoom meetings and classes. These backgrounds feature our tagline, the Nittany Lion, as well as iconic Penn State imagery from each campus location.
We encourage you to pass these on to others in your leadership, colleges, campuses, and departments. Faculty members can also feel free to share these with their students. Please do not alter backgrounds in any way.
Please visit the Zoom Help Center for usage instructions. To ensure backgrounds display properly, uncheck the “mirror my video” option in your Zoom virtual background settings.
The creative brief is a resource designed to help communicators, creatives, project managers, and project requestors identify and agree on the most important aspects of a creative need. The brief is intended to act as a collaborative framework from project initiation to execution—a “source of truth” to help focus goals and strategies while minimizing miscommunication.
Think of this 90-second video as Penn State’s elevator pitch—a high-energy overview of who we are and what makes us special. It is designed to convey our size and breadth, our excellence, our impact, and our remarkable community. You can use it on its own or it can be wrapped with your specific messaging via social media, talking points, etc. The video is evergreen and available for you to use with both internal and external audiences for such purposes as orientations, campus visits, conferences, etc.