Messaging
Design Toolkit
Visual Identity Standards
- University Mark and Shield
- Mark Sizing and Placement
- Color and the Mark
- Brand Architecture
- Mark Usage Examples
- Other University Symbols
Messaging
No matter the medium or story, our Penn State brand should be consistently woven through every message and piece of communication we put out. Using our research-backed brand and storytelling frameworks in concert with our tone and voice ensures we are telling the Penn State story in ways that resonate deeply with our audiences and drive action.
- Penn State Office of Strategic Communications
- Questions or feedback: pennstatebrand@psu.edu
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- Equal Opportunity
- Accessibility
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