Messaging
Design Toolkit
Visual Identity Standards
- University Mark and Shield
- Mark Sizing and Placement
- Color and the Mark
- Brand Architecture
- Mark Usage Examples
- Other University Symbols
Our brand is the essence of who we are and everything we do to fulfill our mission of research, education, and service.
This brand toolkit will help University communicators understand how to position our brand in ways that build understanding of our unique qualities and help drive recognition and support for the University among key audiences, from prospective faculty, staff, and students to Pennsylvania voters, media, and our many alumni who serve as our greatest word-of-mouth champions.