Messaging
Design Toolkit
Visual Identity Standards
- University Mark and Shield
- Mark Sizing and Placement
- Color and the Mark
- Brand Architecture
- Mark Usage Examples
- Other University Symbols
Design Toolkit
Our design toolkit is inspired by our personality, identity, and heritage—from nods to University history in colors like Old Coaly and Original 1887 to geometrics inspired by campus architectural details. The consistent and intentional use of color, photography, fonts, and graphic elements will ensure your visual communications are rooted in the strength of our brand.
- Penn State Office of Strategic Communications
- Questions or feedback: pennstatebrand@psu.edu
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