This graphics toolkit was inspired by our personality, identity, and heritage. The strength of these elements lies in their specific ties to the University—from campus architectural details to colors like Old Coaly and Original 1887. The consistent and intentional use of these elements will ensure your visual communications are rooted in the strength of our brand. These elements are designed to be flexible; be sure to look for tips on how they can be layered for even further customization.
Guidelines, file downloads, and other helpful information are available by clicking the download buttons throughout the site. For your convenience, a master download of all brand book guidelines and files is available. Before you begin, please read these guidelines carefully.